Join the




Are you ready to join the Plant Protein Challenge? We've got you covered with all the support you'll need throughout the challenge with:

  • A free meat reduction starter kit.
  • Quick, tasty, and nutritious recipes to make at home (Ready in 30 minutes or less!).
  • Easy swaps and helpful ideas to help you.

Can you commit to swapping meat for plant-based protein for just three days a week over six weeks?

We’ll be supporting you every step of the way with quick, tasty, and nutritious recipes, expert advice,

a plant protein challenge starter pack and more!

Make a fresh change today

You don’t need to take an all or nothing approach. By making even small changes to

your diet, you can help make a big difference for your health, the

health of our planet, and the wellbeing of animals. 

If you're already eating plant-based, that’s fantastic! There are still plenty of ways to get involved like asking friends and family to join the challenge or sharing your favourite recipes using the #PlantProteinChallenge hashtag. 
Everyone’s journey is different and every small change for the better is better than no change at all. 

So, sign up to go plant-based for three days a week over the next six weeks.


Protein is important for the health of our bodies. However, many people are eating more meat than they need. A report from the OECD, released in 2018, put New Zealand in the top 10 meat-eating countries. The study claimed Kiwis ate 74.8kg per person per year. Eating more plant-based meals in your diet will still deliver your protein needs and can help reduce your risk of heart disease, as well as lowering your chances of developing other diseases like Type-2 diabetes.


Climate change is one of the biggest threats to the planet we call home and animal farming is one of the largest sources of greenhouse gas emissions in the world. Farming animals is also incredibly water intensive – resulting in large volumes of water being used every day. Eating more plant-based foods has been shown to result in a reduced environmental impact, including lower greenhouse gas emissions and reduced water usage. 


Around the world, 50 billion animals are forced to live and suffer in factory farms every year. ​They’re treated like cogs in a machine and endure short, miserable lives in small cages, crates or pens where they can’t behave naturally. Animals are sentient beings who feel pain and emotions like joy, or fear. Choosing to eat more plant-based meals will help reduce the demand that fuels this cruel system.  

Check out delicious plant-protein rich meals and get inspired to

share some of your own meals!


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